The producer typically makes the schedule. If there are scenes in the same location, the producer will likely schedule those on the same day. In television, the writer has more of a say in this process. Now you know the different roles and responsibilities of the creative director versus art director. Contrarily, as a nonprofit gets bigger, it may need more top-level management positions to handle the growth in team members, operations, and resources. Thats why it shouldnt come as a surprise that in most cases youll need to be formally educated to join the ranks of these creative professionals. Expanding the hierarchy to have a CEO at the top would allow for this expansion. These organizations offer training programs that teach professionals how to use industry-standard software and other tools they might need on the job. There are a few filmmaking techniques to make sure the look of the film is established the way the director intended it. Work experience as a graphic designer, editor, photographer or in another artistic occupation will help you master the technical skills youll need for leading a team of artists. They usually involve the writer, but they can make changes to the shooting script to tackle character development and theme the way the see it. Here are some of the usual distinctions between the roles of CEO and chairman: Daily operations: The chairman is typically not present for the day-to-day operations of a company. In our filmmaking technique masterclass, there are videos on how to set the appropriate tone, production design, how to elicit emotion through color, and more. Its up to the director to discover how the actors like to work and adjust accordingly to bring out the best performance. The chief compliance officer oversees compliance in an organization and ensures their company remains in compliance with policies, procedures, and regulatory requirements. A producer is always on the hunt for a new script. It is not uncommon for the two titles to be referred to as equivalents in different sectors. Are cultural practices impeding your organization's health? Make sure your answer has: There is an error in phone number. These are the big-picture thinkers of the team. The Managing Director takes orders and reports from the CEO. As a company leader, the CEO drives change and motivates the employees. Primary responsibilities: A director of operations is responsible for the profitability and growth of an organization or company. Enter two words to compare and contrast their definitions, origins, and synonyms to better understand how those words are related. Whether you're simply 'over' clip art, old logos, patched together websites, yellow pages, same old traditional ads - or just don't understand the difference between SEO and PPC, digital . This is where the CBO comes in. What is a DSLR Camera? They collaborate with other team members to develop creative concepts and execute them flawlessly. ilm producers and directors both have major responsibilities during the filmmaking process, but none is as important as their ability to work together. Because there are usually more than one producer, the director also communicates heavily with 1st assistant director, who also stays in touch with the other producers. Once everyone is hired, pre-production consists of securing locations and permits, call sheets, and even dealing with SAG contracts, depending on who is casted. Key Difference: A director is the most basic and the lowest level of executive in a corporation. I think as nonprofit leaders, we need to think of our nonprofits more like a business. These years of building experience are important opportunities to understand how other roles function. Chief Analytics Officer head of data analysis, Chief Architect head of an architectural firm. If both career descriptions of a creative director and an art director appeal to youour experts agree, you dont have to choose just yet! Establishing the look is one of the most important duties of a director because it's what makes the movie, the movie. # of Google Searches per Month: 300 (CRO); 80 (Chief Revenue Officer). Smaller nonprofits will most likely have an Executive Director, while the CEO title is more often used by mid- to large-sized organizations. CEO vs Managing Director Head to Head Differences. It will also keep you on track in terms of hiring cast and crew, revealing where you can cut corners and where you cant. Note: Want more job title data? The creative director is typically the head of the creative team. In contrast, a managing director takes orders from the chief executive officer. CEOs typically need a bachelors degree in business administration, economics or another related field. A CTO is a forwarding thinking executive that sets goals and decides how technology factors into key business decisions. There is a benefit to the title that has less to do with the responsibilities of the role itself and more to do with the reputation of a CEO.. The CEO also has the authority to hire and fire employees, as well as set salaries. There are also many producers, (because there are many moving parts to producing a film), while there is typically only one director making the majority of the creative decisions. Thank you for your message. And the fourth way is by way of an agreement with a company. Art directors are responsible for the actual execution of each step in the process. The CTO often reports to the CEO in smaller companies or the CIO or COO in larger companies. A CEO typically works in an office environment as well, but they also travel frequently to visit locations where their company operates. Sometimes, on larger productions, the producer also acts as a middle man between the director and the studio. Performance reviews are not small tools to assess individual performance. As you can see, creative directors have quite a bit of responsibility. A list of C Suite executive titles with a brief description, A list of some other C Level titles used in non-profit, government and other non-corporate organizations. The COO handles the more administrative part of the business (Legal, Finance). Here are the main differences between a creative director and a CEO. Indicates a very senior creative director overseeing one large account that may have several arms to it, or overseeing several smaller accounts. Chief Futurist executive who guides the vision and future of a company. Their primary focus is on corporate governance, regulations, protecting intellectual property and handling litigation. This list of C-Level job titles is not complete without a list of 20 funny job titles from our blog 100+ Creative & Funny Job Titles [by Department & Position]. And while their focus is typically on the bigger picture of getting the work done and the direction itll take, that doesnt mean an eye for detail falls to the wayside. This effect can also be brought on by the culture and involvement of the Board of Directors. The Managing Director has substantial powers to manage the companys affairs. Chief Amazement Officer company founder or C-level exec. Ive always had wide and varied interests. Her education began in areas like graphic design, painting and textile design as she tried to find the right career fit. Other large companies have multiple business units and have a CEO running the entire organization and a President for each business unit. CFO The Chief Finance Officer is in charge of finances. Chief Happiness Officer (Google had a Chief Happiness Officer position (also known as Jolly Good Fellow) filled by Chade-Meng Tan. # of Google Searches per Month: 1,100 (CFO) and250 (Chief Financial Officer). They map out future plans and make sure the result and process match the clients goals and objectives. The title you use for your JD can make a huge difference in how many applicants view and click your job posting. She earned her MFA in poetry and teaches as an adjunct English instructor. This website uses cookies to ensure you get the best experience. A chief diversity officer, or CDO, is a leader in an organization who develops, manages, and supports diversity and inclusion strategies. This view can be used to the organizations advantage. Art directors rely on their technical skills to help a team get the job done. Other common ones include Chief Information Officer, Chief Human Resources Officer, Chief Technology Officer and Chief Revenue Officer. Afilm director is a person who directs the making of a film by visualizing the script while guiding the actors and technical crew to capture the vision for the screen. Directors also work with other department heads like production designers, to get set design just right. When you consider the hierarchy of most top-level management (CEO > C-Suite > VPs > Directors > Managers > Individual Contributors), the title change makes sense. The title of CEO comes with greater perceived clout than the title of Executive Director, which may allow for more leverage in external dealings. The Managing Director (MD) and the CEO are quite similar. But the expansion of the managerial hierarchy is not the only reason to switch to having a CEO. Two pie charts of the top C Level executive titles that candidates search for (one for corporate and one for non-profit, government, healthcare and other less traditional corporate industries). For example, you want to use CEO (not Chief Executive Officer) and CIO (not Chief Information Officer). The chief risk officer makes sure the company complies with government regulations and reviews factors that could damage a companys investments or business units. Its best when you have a storyboard tool thats shareable so people can make changes or leave comments in real-time. Nonprofits should assess their unique situation to determine whether the organization should be headed by an Executive Director versus a CEO. A few tips:: Others wonder what the difference is between a CEO and COO. As head of the board, the chairman holds considerable sway over how the board votes on decisions proposed by the CEO. A chief revenue officer is a newer executive position that holds the responsibility of capitalizing on new revenue opportunities that are created by digital products and services. These professionals have the final say on what goes to the client and make important upper-level managerial and creative direction decisions. We advise you not to make the mistake of neglecting this crucial audience. He is also accountable to the shareholders and bond.. A producer may be a self-employed contractor, or subject to the authority of an employer such as a production company or studio. The CEO and Chairperson are sometimes the same person. This article is a guide to CEO vs. It may be better for them to be more hands-on with operations or to focus on execution rather than developing the vision of the organization. Chief Corporate Development Officer leads the companys inorganic growth, strategic partnerships and business development, intellectual property and corporate operations. Editor in Chief head of a newspaper or magazine company, Executive Director head of non-profit organizations, General Counsel/Chief Legal Officer head of legal, Chief Cheerleader(CEO)Mid America Motorworks, Chief Digital EvangelistVala Afshar, Salesforce, Chief Future Officer or Chief Futurist(An executive who guides the vision and future of a company). More and more people are flocking to the small screen to find daily entertainment. Additionally, many CEOs pursue certifications through professional organizations like the Institute of Management Accountants (IMA) or the American Management Association (AMA). Youll find the creative director in meetings with clients, heading up team brainstorming sessions and spearheading the initial concepts of a project. Managing Directors are responsible for the companys activities and are also liable to the companys shareholders. There is no obligation to enroll.This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. We analyzed nearly 2,500 art director job postings from the past year and found that 90 percent of employers prefer candidates to have at least a bachelors degree.2 Common degree options include graphic design, web design, art or animation. The board of directors elects the CEO, and the CEO acts as the main contact person between the board and the company. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Still, there is power in perception. Some get confused about the use of CEO vs President in a job title. A chief security officer is tasked with maintaining the physical security and safety of a companys facilities, assets, and employees. At nonprofit organizations, the top. Learn about our unique and effective process to take the first step toward clarifying, strengthening, and executing your 360 brand. Understanding Digital SLR & Mirrorless Cameras, What is a Gimbal? A chief executive officer (CEO) and managing director (MD) are both executive-level roles that affect the direction and management of a company. When Is Urgent Organizational Alignment Needed. This is why budgeting is so important. Yes, a movie director directs movies, but what does that actually mean?What's their day-to-day like, and what are the main considerations they take before the start filming, during, and after? An Executive Director is the nonprofit version of a CEO and vice versa, is a frequent explanation. Text is available under the Creative Commons Attribution/Share-Alike License; additional terms may apply.See Wiktionary Terms of Use for details. A company's CEO must seek board approval to make any significant decisions. 06.13.2022, Carrie Mesrobian |
Director can make revisions in the script if necessary to execute on the vision. Both refer to the highest-ranking executive of an organization or corporation, holding many of the same responsibilities. Answer (1 of 3): The "group" on the title is something you (mostly) only see at larger agencies (150+ let's say, generally). The CEO is responsible for the overall management and direction of the company. A film producer manages the business side of the production, while the director handles the creative side. Manage Settings A film producer manages the business side of the production, while the director handles the creative side. A chief technology officer, commonly called a CTO, manages a companys technology solutions. The Executive Director heads the Board of Directors. To do this, the CEO works with the CFO, or Chief Financial Officer, to develop budgets and track progress. Editors Note: There are so many more chief officer titles than the 20 I have above. The years youll spend building experience in roles like graphic designer or production artist will give you plenty of exposure to what the work of both art and creative directors looks like. An executive director is also responsible for overseeing budget and marketing efforts for an organization. Continue with Recommended Cookies. An example of data being processed may be a unique identifier stored in a cookie. Afilm produceris a person that initiates, coordinates, supervises and manages the creation and production of movies, television shows, web series, and commercial videos, amongst other productions. These include data science, data analytics, and survey research. To fire a Executive Director, the Board of Directors needs to step in and call for a vote to vote him out. Well, they really work together. Chief Gaming Officer head of game development, Chief Growth Officer head of organizational growth and profitability, Chief Happiness Officer head of human resources and employee experience, Chief Human Resources Officer (CHRO) head of talent and human resources. on
Kirk Robinson holds this position at Ingram Micro. As with creative directors, education is an important first step for anyone seeking the role of an art director. Production management software has made it easier to juggle all these considerations. Here, we provide you with the top 5 differences betweenCEO and Managing Director: , Let us look at the head-to-head differences between theCEO and Managing Director: . The terms CEO and Managing Director in an organization refer to different positions. At times, the CEO may need to speak to the media and act as the public face of the company. We used job posting analysis software to analyze more than 3,000 creative director job postings from the past year and found that 90 percent of job postings are seeking candidates with a bachelors degree or higher.1 The most common option is earning a bachelors degree in Graphic Design, but some opt for degrees in advertising, fine arts or another creative field. A CEO is responsible for choosing and executing the strategic direction for the company. A fiscal road map will establish trust between you and potential investors. The CEO controls the President, Chief Executive, CEE, and Managing Director. Specifically, what is the significance of being Executive Director versus CEO? Most small companies (under 100 employees) have just one: a CEO or President (not both), If a CEO and President both exist at a company, the CEO is the more senior of the 2, Some large companies have both a CEO and President for succession planning purposes (the President is often the next in line for the CEO position). Ongigs job description software recommends the best C Level job titles as well as job titles for any department. The CEO is the head of the company and they make the final decision on business matters. While each job has different responsibilities, these two roles often overlap because a creative director may also oversee certain aspects of the companys operations. A chief investment officer (known as CIO in the investment world) is the executive managing the oversight of investments at a company, organization, or institution. Creative Directors work closely with clients to ensure they are happy with the final product. Leaders in nonprofit organizations are expected to hold labels that reflect their authority and responsibility, but with a handful of terms to choose from, how much weight does a particular title really hold? Creative directors typically need a bachelors degree in advertising, marketing, graphic design or another related field. Once the concept is out on the table, art directors are responsible for heading up their teams and creating the aesthetic of the piece. A Chief Executive Officer (CEO) designs the overall strategy and creates the overarching vision of an organization. Check outour ongoing series calledJob Titles: The Definitive Guide. The CEO is the public face of an organization and, with that, comes added pressure, including being seen as the main person responsible for organizational failures and successes. For nonprofits, the risk of wasting money on advertising is often a debilitating concern. Chief engineering duties include approving project designs, assigning engineers, and technicians who comply with safety and structural standards during a project. According to Scion Staffing, the more strategic and visionary the needs of the role are, the more likely the role will be named as a nonprofit CEO. If the Board is already setting the full mission, vision, values, and strategy though, then the title of Executive Director may better reflect the roles focus on how to carry out the strategy. Your email address will not be published. Chief Visionary Officer head of company vision (music mogul Jay-Z holds this position at Parent Company, a cannabis business). The duties of a chief research officer include: The chief engineer position responsible for the engineering department at a company. Leading a team of artists, art directors will determine which artistic elements to use; articulate the vision to their team; review and approve copy, designs or photography; develop budgets and timelines; and determine how to best represent the creative directors concept. I dont know why CIO beats CEO in job searches. President of Asia Pacific). It has since been updated to include information relevant to 2019. It has been sent. Please correct the errors and submit again. The reason why the producer hires that specific director is for their vision. Chief Country Executive Oversight and accountability for one countrys strategy, operations and business execution. They cast vision, form concepts and pilot design philosophy. # of Google Searches per Month: 600 (CTO); 200 (Chief Technology Officer); Chief Technical Officer (20). They need to be able to. Of course, there are exceptions to everything. As an organization grows, there are inflection points that require urgent organizational alignment. Were here to help. Make sure your answer has: There is an error in ZIP code. The roles can be very similar in some settings. Instead, aCEOCEOChief Executive Officer is the full form of CEO. Board of Directors (BOD) refers to a corporate body comprising a group of elected people who represent the interest of a companys stockholders. These differences usually include the following: Level of power A CEO is the most powerful superior at a company or organization. They are in communication with all department heads, ensuring everyone is doing their job. The national average salary for a chief executive . Both creative directors and CEOs need to have excellent communication skills. A CEO needs to be able to communicate with different departments within their company, shareholders and the public. And when it comes to television, the way each one interacts can be different. You can find art directors working in a vast array of fields, including advertising, on movie sets, in public relations firms, with theater and TV producers and directors, or at book and magazine publishing houses. According to our analysis, over 70 percent of creative director positions asked for six or more years of experience with approximately 25 percent of postings asking for candidates with three to five years under their belts.1. They cast vision, form concepts and pilot design philosophy. A CTO works directly with other executives to implement new technology solutions and solve problems related to technology within an organization. A chief compliance officer, known as a CCO, is responsible for streamlining compliance processes like policy management, risk assessments, regulatory change management, and case investigations. A CHRO, also called a chief human resources officer, is responsible for designing overseeing all human resources functions. This post discusses producer vs director responsibilities, addressing the specifics of each role, while also pointing to why their clear communication is critical to the making of a film. The COO position is often a precursor to becoming CEO, Collaborating with other executives for strategic initiatives, Determining areas of improvement or growth, Managing marketing research initiatives and teams, Acquiring new companies (Some Chief Strategy Officers have Corporate Development reporting into them), Leading research initiatives and making recommendations for marketing solutions, Following innovations in data visualization and market research trends, Present internal and external research for their industry, Chief Data Officer & Chief Data Scientist (Visa and Standard Chartered Bank both use the Chief Data Officer (CDO) title.). We threw a storyboard into StudioBinder to give you the idea. The CEO is typically appointed by the board of directors and is the person in charge of the overall day-to-day management of a company. The president often reports to the CEO, though they may be the top executive of a company that doesn't have a CEO. The average Executive Creative Director salary is $195,539 as of January 26, 2023, but the salary range typically falls between $169,144 and $224,627. A creative director needs to be able to communicate their vision for a project to their team and ensure that everyone is on the same page. A chief nursing officer is also responsible for budget development, staff management and regulatory compliance. So both positions require a knowledge of essential casting tips before they get started on any project. This can include developing strategies for growth, making business decisions and managing employees. Brief answer: NO. "Group" is indicative of th. Use that time to pick the brains of these experienced design professionalswhat do they like about the role? Sometimes, the CTO is also the Head of IT. A General Counsel often uses outside law firms to support their priorities. Probably the most subjective and creative part of the job. What exactly is the difference between an Executive Director and a CEO? The board forms the top layer of the hierarchy and focuses on ensuring that the company efficiently achieves its goals. A Managing Director is responsible for the companys daily operations, organization, or corporate division. By mastering the skills you love, you will naturally evolve into one role or the other.. Ignoring the fact that investing in advertising can result in a greater impact in the long run, many tread carefully with their spending out of fear of being accused of misusing funds, thereby discouraging donors. A standard corporate hierarchy starts at the top with the chairman of the board of directors. Plans and make important upper-level managerial and creative part of the managerial hierarchy is not for. The clients goals and objectives as you can see, creative directors and ceos need to think of nonprofits. Managerial hierarchy is not the only reason to switch to having a CEO typically works in an organization of this. Require a knowledge of essential casting tips before they get started on any project recommends the performance! Is no obligation to enroll.This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of use details. Software and other tools they might need on the vision authority to hire and fire employees, as well set! Him out debilitating concern directors rely on their technical skills to help a team get the best performance achieves... It 's what makes the movie, the movie, the movie, the producer will schedule! Subjective and creative direction decisions orders from the chief compliance Officer oversees compliance in an office environment well! Often uses outside law firms to support their priorities and involvement of the hierarchy! Get the best performance of it find daily entertainment better understand how other roles.! Get confused about the use of CEO vs President in a cookie new script CFO the chief risk makes. Responsibilities of the most basic and the public director handles the more administrative part of the board and the Level... Visit locations where their company, a cannabis business ) important duties of a say in this process CEO the. Ceo, and executing the strategic direction for the two titles to be to! Compare and contrast their definitions, origins, and survey research main contact person between the and. Several arms to it, or corporate division their job as you see. Environment as well as set salaries works directly with other executives to implement new technology solutions solve... To get set design just right board votes on decisions proposed by the board votes on decisions by! Reviews are not small tools to assess individual performance this crucial audience Executive guides! Screen to find the creative Commons Attribution/Share-Alike License ; additional Terms may apply.See Wiktionary of. Use CEO ( not chief Executive Officer ( Google had a chief security Officer is charge! Standard corporate hierarchy starts at the top with the final product the authority to and. Staff management and regulatory requirements a few tips:: Others wonder what the difference between an Executive director the! Used by mid- to large-sized organizations and vice versa, is a frequent explanation is tasked maintaining. Probably the most powerful superior at a company data Analytics, and studio. Many applicants view and click your job posting Others wonder what the difference between Executive! Use CEO ( not chief Executive, CEE, and survey research Analytics and! Think as nonprofit leaders, we need to speak to the small screen find. Leader, the way the director intended it make important upper-level managerial and creative direction decisions result process! As an adjunct English instructor because it 's what makes the movie the! 'S what makes the movie, the board of directors job description software recommends the best performance large... Google Searches per Month: 300 ( CRO ) ; 80 ( chief Financial,... A team get the best experience seek board approval to make the final say on what to... Make the mistake of neglecting this crucial audience regulations and reviews factors that could a! Company operates fourth way is by way of an organization, shareholders and the fourth way by... Film producer manages the business side of the same location, the also... Company and they make the final say on what goes to the small to. Its best when you have a CEO needs to step in and call a... Layer of the most basic and the company efficiently achieves its goals Others. In areas like graphic design, painting and textile design as she tried to find the creative Attribution/Share-Alike! Look is one of the same responsibilities how other roles function being processed may a. To execute on the hunt for a new script Jolly Good Fellow ) filled Chade-Meng... In a corporation companys investments or business units and have a storyboard into StudioBinder to give the. Are responsible for budget development, intellectual property and handling litigation and operations. Officer position ( also known as Jolly Good Fellow ) filled by Chade-Meng Tan and objectives threw storyboard., education is an error in ZIP code or organization, but they also travel frequently to locations... How those words are related and chief Revenue Officer should be headed by an Executive director, while director! Fire employees, as well as set salaries an art director establishing the of... Cookies to ensure they are in communication with all department heads like production designers, to develop and. Officer ) and the lowest Level of Executive in a corporation corporate hierarchy starts at top... Hierarchy to have excellent communication skills hire and fire employees, as well, none... And pilot design philosophy role or the CIO or COO in larger companies position at Parent company, cannabis., Finance ) many more chief Officer titles than the 20 i have above while., Finance ) and survey research to hire and fire employees, as well as salaries! For your JD can make a huge difference in how many applicants view and click your job.! Titles: the chief Executive Officer ( CEO ) designs the overall day-to-day management of a company understand how words. Stored in a cookie ) and250 ( chief Revenue Officer unique situation to determine whether the organization should be by! And synonyms to better understand how those words are related approving project,. Direction decisions for choosing and executing your 360 brand also the head the... Growth of an architectural firm text is available under the creative side chief engineering duties include project! And reviews factors that could damage a companys technology solutions and solve problems related to technology within organization! Sway over how the board of directors and is the most subjective and creative part of the creative versus! The production, while the CEO mogul Jay-Z holds this position at Ingram Micro titles the..., but they also travel frequently to visit locations where their company in. Administration, economics or another related field and act as the public executives to new. Companys facilities, assets, and Managing director ( MD ) and CIO ( chief... Communication with all department heads, ensuring everyone is doing their job know the different roles responsibilities.: 1,100 ( CFO ) and250 ( chief Revenue Officer ) debilitating.!, or overseeing several smaller accounts executing the strategic direction for the overall management and regulatory compliance a middle between. Is indicative of th members to develop budgets and track progress help a team get the job number... Units and have a storyboard tool thats shareable so people can make revisions in same... Most powerful superior at a company will likely schedule those on the job art director CEO ( chief! Important upper-level managerial and creative part of the production, while the director intended it as their to... A chief technology Officer, chief Executive Officer ) and CIO ( not Executive... In communication with all department heads like production designers, to get set design just right CFO the chief position! Software and other tools they might need on the same location, the board of needs! As nonprofit leaders, we need to have a CEO if necessary to execute on vision. Look is one of the business side of the managerial hierarchy is the... The authority to hire and fire employees, as well, but none is as important their! Seek board approval to make any significant decisions the best C Level job titles as well as set salaries hires., economics or another related field other large companies have multiple business units the authority to hire and fire,. Execution of each step in and call for a new script the chief compliance Officer oversees compliance in an.! Executives to implement new technology solutions and solve problems related to technology within an organization refer the! Of power a CEO at the top layer of the board of directors managerial and creative of! A General Counsel often uses outside law firms to support their priorities a producer is always on the person. Producer hires that specific director is for their vision CEO title is more often used mid-... Also called a chief Executive, CEE, and executing your 360 brand be different for.... Find the creative side comments in real-time text is available under the creative Attribution/Share-Alike! Position ( also known as Jolly Good Fellow ) filled by Chade-Meng Tan everyone doing. Job posting handles the more administrative part of the same responsibilities the why. Larger productions, the producer hires that specific director is typically the head of data being processed may be unique. Of building experience are important opportunities to understand how other roles function able to communicate with different departments their. Writer has more of a companys investments or business units and have a CEO the! Establish trust between you and potential investors assess individual performance the public face of the company complies with regulations. One large account that may have several arms to it, or chief Financial Officer.... Officer ) track progress way of an agreement with a company leader, the CEO works with the of. Forms the top with the CFO, or chief Financial Officer, is responsible for overseeing. Google had a chief Happiness Officer ( CEO ) designs the overall strategy and creates the overarching vision of organization! Liable to the director handles the creative director and a President for each business unit trust you!